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Harness the Magic of Amazon Product Listing

Unlock the Secrets to Successful Amazon Product Listings: Master the GTIN, UPC, EAN, ISBN, and More! Whether you’re launching a new product or optimizing an existing one, our comprehensive guide reveals step-by-step strategies for listing on Amazon. From decoding product codes to navigating the marketplace, learn how to gain a competitive edge and boost sales. Don’t miss this essential resource for sellers of all levels!

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Amazon

Product Identification Codes: A Deep Dive

  • GTIN stands for Global Trade Item Number. It is a unique identifier for a product that is used worldwide. GTINs can be 12 or 13 digits long and comprise a country code, a company code, and a product code. The most common types of GTINs are UPCs and EANs.
  • UPC stands for Universal Product Code. UPCs are 12-digit GTINs. They are used to identify products in a wide range of categories, including food, electronics, and clothing.
  • EAN stands for European Article Number. EANs are 13-digit GTINs that are used in most other countries around the world.
  • ISBN stands for International Standard Book Number. ISBNs are 13-digit GTINs that are used to identify books.
  • ASIN stands for Amazon Standard Identification Number. ASINs are 10-digit codes that are used to identify products on Amazon. ASINs are not unique globally, but they are unique within Amazon.
  • SKU stands for Stock Keeping Unit. SKUs are unique identifiers that are used by retailers to track their products. SKUs are not globally unique but unique within a retailer’s inventory.
  • HSN stands for Harmonized System Number. HSNs are 8-digit codes that are used to classify products for customs purposes. HSNs are not unique, but they are used by governments around the world to track the movement of goods.

List your Products on Amazon

Amazon "Add Products"

How to List a New Product on Amazon?

Listing a product on Amazon that is not already being sold on the platform can be a rewarding venture. Here are detailed steps to guide you through the process:

  1. Market Research and Product Selection:
    • Conduct thorough market research to identify potential products that meet consumer demands and have good profit potential.
    • Evaluate competition and consider niche products to differentiate yourself in a crowded marketplace.
  2. Set Up a Seller Central Account:
  3. Choose the Most Suitable Product Category:
    • Select the appropriate category that best aligns with your product. This will help potential customers find your product when browsing relevant sections.
    • Use the search bar to look for the most relevant category or you can browse it yourself.
    • Also, check how much commission is being charged for the chosen category and choose accordingly. 
  4. Product Identity:
    • Purchase your product’s Universal Product Code (UPC) or Global Trade Item Number (GTIN) or EAN (European Article Number). These codes are essential for proper product identification and listing on Amazon.
    • Create a compelling product title that includes relevant keywords and accurately describes your product. It should approximately contain 150 words.
    • Enter your brand name. If you are not familiar with the brand registry follow our guide.
  5. Vital Info:
    • Fill in the number of units, safety warning, PPU count (price per unit), and all the necessary details of the product.
  6. Offer:
    • Enter the Seller SKU according to your inventory management system.
    • Fill in the tax details. 
    • Strategically set the product price to be competitive, considering factors like manufacturing costs, competitor prices, and desired profit margins.
    • Configure shipping options, including fulfillment methods (fulfilled by Amazon or FBA, Merchant Fulfilled Network or MFN) and shipping rates.
    • Enter the HSN code, you can easily look for the codes online.
  7. Keywords:
    • Select the target audience.
    • Incorporate relevant and highly-searched keywords throughout the listing to improve discoverability.
  8. Images:
    • Acquire high-quality images that showcase the product from different angles, providing a clear view to potential buyers.
  9. Description:
    • Write a detailed and informative product description highlighting the product’s benefits, features, and use cases.
    • Utilize bullet points to present key features and specifications for easy readability.
  10. Submit and Optimize Your Listing:
    •  Double-check all the information provided in your product listing for accuracy and completeness.
    • Use advertising and promotional tools to boost visibility and attract potential customers.
    • Monitor customer reviews and feedback, making improvements to your listing based on customer insights.
  11. Monitor Performance and Adapt Strategies:
    • Track the performance of your product through Seller Central analytics.
    • Gather sales, customer behavior, and keyword performance data to make informed decisions and refine your selling strategies.
  12. Stay Compliant with Amazon Policies:
    • Familiarize yourself with Amazon’s policies and guidelines to avoid any violations that could result in listing suspension.
Amazon variable product

How list a variable product?

To list a variable product on Amazon, follow these steps:

  1. Go to the “Add Products” page in Seller Central: After logging into your Seller Central account, navigate to the “Add Products” page where you can start creating a new product listing.
  2. Select “Variable Product” from the product type dropdown menu: When prompted to choose the product type, opt for “Variable Product” to indicate that you will be listing a product with multiple variations.
  3. Enter the product name and description: Provide a clear and descriptive name for your product, such as “T-Shirt,” and craft an engaging product description that highlights its key features and benefits.
  4. Enter the UPC or ASIN for the parent product: The Universal Product Code (UPC) or Amazon Standard Identification Number (ASIN) for the parent product serves as the identifier that groups all the variations. In this case, the parent product ASIN is 123456789.
  5. Create variations for your product: Define the variation themes that best represent your product attributes. For example, “Size,” “Color,” and “Sleeve Length” are the variation themes for the T-shirt. Under each variation theme, specify the variation names and values. For instance, under “Size,” you have variations like “Small (S),” “Medium (M),” “Large (L),” and “Extra Large (XL).” For “Color,” you have “Black,” “White,” “Red,” and “Blue.”
  6. Include the variation prices: Assign individual prices for each variation. In this case, the T-shirt variations have different prices, with sizes S, M, L, and XL priced at $10, $12, $14, and $16, respectively.
  7. Upload images for your product: Add high-quality images for each variation, showcasing the T-shirt in different sizes, colors, and sleeve lengths. Good images enhance the appeal of your product to potential customers.
  8. Submit your product listing: Double-check all the details, and once you are satisfied with the information provided, submit your variable product listing to Amazon.

How to List an Existing Product on Amazon?

Listing a product on Amazon that is already being sold on the platform requires strategic optimization to compete effectively. Here are detailed steps to guide you through the process:

  1. Identify the Product Id:
    • Search for your product on Amazon to find its ASIN or locate the UPC or GTIN on the product packaging or website.
  2. Access the “Add Products” Page in Seller Central:
    • Log in to your Seller Central account and navigate to the “Add Products” page.
  3. Enter the Product’s Id:
    • Input the product’s Id in the designated field. Amazon will then retrieve the existing product information from its database.
  4. Review and Optimize Product Information:
    • Check the retrieved product information for accuracy and completeness. Optimize the product name, bullet points, and product description with relevant keywords to improve search visibility.
    • Highlight the product’s unique selling points and key features to entice potential customers.
  5. Upload High-Quality Images:
    • Provide high-resolution images that showcase the product from different angles. Clear and appealing visuals enhance the product’s appeal to customers.
  6. Competitive Pricing Strategy:
    • Analyze the pricing of similar products on Amazon. Set a competitive price that aligns with market trends, competitor pricing, and your desired profit margins.
  7. Submit the Optimized Listing:
    • Double-check all details and submit your optimized product listing.
  8. Monitor Performance and Adapt Strategies:
    • Track the performance of your product using Seller Central analytics.
    • Monitor customer feedback and reviews to identify areas for improvement and address any concerns promptly.
  9. Enhance Visibility with Advertising:
    • Utilize advertising tools, such as sponsored products and sponsored brands, to increase visibility and attract potential customers.
  10. Leverage Promotional Opportunities:
    • Participate in Amazon’s promotions, such as Lightning Deals or Coupons, to increase exposure and drive sales.
  11. Competitor Analysis and Continuous Optimization:
    • Regularly analyze competitors’ product listings and pricing strategies. Adjust your listing as needed to stay competitive.
    • Continuously optimize your product listing by experimenting with different keywords, images, and content to improve performance.
  12. Maintain Excellent Customer Service:
    • Provide top-notch customer service to build positive reviews and maintain a high seller rating.
Amazon multiple products

How to list multiple products at once?

Listing multiple products on Amazon can be efficiently managed through Amazon’s bulk product upload feature. Here are detailed steps to guide you through the process:

  1. Log in to your Seller Central Account:
    • Log in to your Amazon Seller Central account.
  2. Access the “Add Products” Page in Seller Central:
    • Log in to your Seller Central account and navigate to the “Add Products” page.
  3. Select “Multiple Products” from the Product Type Dropdown:
    • In the “Add Products” page, choose the option for “Multiple Products” from the product type dropdown menu. This will allow you to upload a spreadsheet with multiple product listings.
  4. Prepare the Spreadsheet of Your Products:
    • Create a spreadsheet in .csv or .xlsx format, with each row representing a different product and each column containing relevant product details.
    • Ensure the following columns are included:
      ASIN or UPC (Universal Product Code): Use the ASIN if you already have existing ASINs.
      Product Name: Clear and concise name of each product.
      Product Description: Detailed and persuasive description of each product.
      Product Price: The price at which you want to sell each product on Amazon.
      Quantity: The number of units available for each product.
      Image URL: Provide URLs to high-quality images of each product to be displayed on the product listing.
  5. Upload the Spreadsheet:
    • Upload the prepared spreadsheet to Seller Central by following the prompts on the “Multiple Products” page.
  6. Review and Submit Your Product Listings:
    • Once the spreadsheet is uploaded, Amazon will review the product data to ensure accuracy and compliance with their guidelines.
    • Review the product listings after Amazon completes its review process.
    • If everything looks correct, submit the product listings to go live on Amazon’s marketplace.
  7. Error-Free Data:
    • Ensure your spreadsheet contains accurate and error-free data to avoid any issues during the listing process.
Online Business

Accelerate Your eCommerce Journey: eRoadMap’s Expert Guidance for Indian Sellers

Unlocking Online Success with eRoadMap

In an increasingly digital world of eCommerce, it’s essential for businesses to establish a strong online presence. As a shopkeeper or business owner in India, you may wonder how to navigate online selling and grow your eCommerce business. Look no further than eRoadMap – a consultancy service designed to enable Indian shopkeepers and businesses to sell online effectively. This will help you explore what eRoadMap is, who it is designed for, its main benefits, pricing information, and much more.

What is eRoadMap?

eRoadMap is an eCommerce consultancy service specifically tailored for Indian shopkeepers and sellers who want to start selling online or have recently entered the world of online selling. Its primary goal is to provide comprehensive training and guidance to its clients and their staff on how to establish and grow their online businesses. Whether you want to sell on various marketplaces or create your own eCommerce website, eRoadMap is here to guide you.

Who is eRoadMap Designed For?

eRoadMap is designed for Indian shopkeepers and sellers who are keen to tap into the online marketplace. If you’re looking to expand your customer base, increase sales, and establish a strong online presence, eRoadMap is the ideal partner for your online journey. Regardless of whether you’re taking your first steps in online selling or want to enhance your existing online business, eRoadMap is here to provide the guidance and support you need.

Maximize Your Online Success with eRoadMap’s Key Advantages

By leveraging eRoadMap’s comprehensive consultancy service, you can unlock a multitude of benefits for your online business. Here are some of the key advantages you can expect:

1. Comprehensive Training and Guidance: eRoadMap empowers you and your team with the knowledge and skills needed to succeed in the online marketplace. You’ll receive training on various aspects of online selling, from marketing strategies to website optimization.

2. Standard Operating Procedures (SOPs): eRoadMap helps you create SOPs that provide a clear path to selling products online successfully. These procedures ensure that you can easily and efficiently navigate the complexities of online selling.

3. Consultancy and Guidance: As a consultancy service, eRoadMap focuses on providing you with the expertise and guidance to grow your online business. While it doesn’t directly handle the online selling process for you, it acts as your partner, offering valuable insights and recommendations.

4. Ongoing Support: eRoadMap doesn’t leave you stranded once the initial training is complete. It continues to offer hands-on training and support until you and your staff are proficient in the nuances of online selling. From hiring and training staff to day-to-day operations, eRoadMap has you covered.

eCommerce

Beyond Training: eRoadMap’s Comprehensive Consultancy

eRoadMap is primarily a consultancy service that places a significant emphasis on training and providing guidance. While it doesn’t directly handle the online selling process for its clients, it equips them with the necessary knowledge and expertise to succeed. By leveraging eRoadMap’s training program, you can become proficient in various aspects of online business, such as digital marketing, data analytics, brand building, and much more.

Customize eRoadMap’s Pricing for You

Pricing for eRoadMap varies based on your specific requirements and the current situation of your business. eRoadMap offers personalized pricing information to ensure you get the most out of our service. To get a clear understanding of the costs involved, please contact our team directly.

Duration of eRoadMap’s Service

The duration of the eRoadMap service depends on your needs and goals. Generally, it takes 3, 6, or 9 months to complete the consultancy service. This timeframe allows eRoadMap to provide in-depth training and guidance, ensuring you have a solid foundation and a clear path toward online success.

Ready, Set, Sell Online: No Prerequisites Needed for eRoadMap

Using eRoadMap doesn’t require any complex prerequisites. All you need is a willingness to sell online and a strong desire to scale your business. With these fundamental qualities, eRoadMap can guide you on your journey toward online success.

Additional Resources to Propel Your Business

eRoadMap goes the extra mile to provide additional resources to its clients. Lifetime training videos are available on YouTube, offering valuable insights and tips to enhance your online business. Additionally, eRoadMap has an extensive network of contacts that can assist you with services like website development or outsourced digital marketing. These resources ensure that you have access to the tools necessary to thrive in the online marketplace.

Unlock Online Success with eRoadMap

In the competitive world of eCommerce, having the right guidance and support can make all the difference. eRoadMap is your partner in unlocking online success. With comprehensive training, guidance, and ongoing support, eRoadMap equips you with the skills and know-how to thrive in the digital landscape. Don’t let the complexities of online selling hold you back – leap and start your journey toward online success with eRoadMap today.

 

FAQs

Q: How can eRoadMap help my online business succeed in a competitive marketplace?

      • eRoadMap is an eCommerce enabler that offers comprehensive consultancy services. We guide you in implementing effective marketing strategies, optimizing your website for better visibility, leveraging data analytics for data-driven decision-making, and more. Our expertise ensures your online business stands out in the highly competitive online marketplace.

Q: How does eRoadMap contribute to brand building and boosting online presence?

      • eRoadMap focuses on brand building through effective digital marketing strategies. We provide insights and tips on creating a compelling brand identity, optimizing your website for search engines (SEO), and leveraging social media marketing. Following our guidance can enhance your online presence and reach your target audience more effectively.

Q: How does eRoadMap improve customer experience and conversion optimization?

      • eRoadMap understands the importance of customer experience and conversion optimization in driving online sales. Our consultancy services help you optimize your website’s user experience, streamline the purchasing process, and implement conversion optimization techniques. These efforts ensure a seamless customer journey and increase the likelihood of conversions.

Q: Can eRoadMap assist with online advertising and developing effective e-commerce solutions?

      • Yes, eRoadMap can guide you in implementing online advertising strategies to reach your target audience and drive traffic to your online store. We also offer insights into the latest e-commerce trends and can help you develop effective e-commerce solutions tailored to your business. Our expertise ensures you stay ahead of the curve in the ever-evolving online marketplace.

Also, read:

Mastering the Art of Online Business: Your Comprehensive Guide to build Selling Online

Setting up your online business? Kickstart your journey by following our step-by-step process to ensure smooth operations from order to shipping. Discover the simplicity of selling on popular marketplaces like Flipkart, Amazon, Shopify, WooCommerce, and more, or explore the benefits of setting up your own web store. Take the first step towards success in the online business!

The Benefits of Online Selling Sites in India

The eCommerce industry in India has continued to grow at an impressive rate. As of 2021, there were over 700 million internet users in India, and the number of online buyers has reached an estimated 200 million. This number is expected to grow to 300 million by 2025.
In recent years, the COVID-19 pandemic has accelerated the growth of eCommerce in India, as more people have turned to online shopping due to lockdown and social distancing measures. This has led to an increase in demand for online marketplaces and delivery services.
Companies like Flipkart and Amazon India continue to dominate the eCommerce market in India, with Flipkart reporting a 12% increase in gross merchandise value (GMV) in 2020. So if you’re looking to start online business in India, now is a great time to do so. With the increasing number of online buyers and the growing popularity of eCommerce, the potential for success is high.

Online Business

How to start?

    Calculate the Expenses Involved in Online Selling Business

    Selling online in India involves various costs that can impact your profitability. Here are some of the important costs to consider:

        • Shipping Cost: The cost of shipping your product to customers can range from 5% to 15% of the product cost depending on the size and weight of the product. You can find out the shipping fees by visiting your nearest courier or shipping company and making a list of states and shipping fees.

        • Packaging Cost: Depending on the type of product you are planning to sell, you will need to consider the packaging cost. This cost typically ranges from 0.5% to 2% of the product cost.

        • Payment Gateway Cost: If you plan to set up your store, you will need a payment gateway. These sites typically charge between 1.5% to 5% of the total transaction, and there could be one-time setup fees and recurring annual maintenance fees. Some payment gateway providers may waive these fees, and you can negotiate the transaction fee if you have a higher volume.

        • Storage Cost: Depending on the product, you might need to rent a warehouse or some storage space for your online products. Some online business like Amazon let you use their warehouses at a small fee.

        • Marketing Cost: You will need to promote your business to attract customers. You can use free ways to promote your business, but at some point, you will need to invest in paid marketing channels. Google Ads is a good platform to start with online ads, and it also offers tools to calculate the costs.

      Find out if it’s feasible to sell online

      Generate Coupons & Submit Them to Deal Sites

      Coupon listing sites like GrabOn and CouponDunia have become popular in India. You can submit your special discount coupons to these sites to attract potential customers. People normally search for coupons before buying a product, so this can be a great way to generate sales.

      Remember, your first few sales shouldn’t be about just making profits. They should be about finding your product/market fit and understanding the demand. During the initial days, your focus should be to refine your advertising, shipping, fulfillment, customer service, and shopping experience. By following these tips and staying up-to-date with the latest trends, you can generate your first sale and start growing your online business.

      FAQS

      • What are the most popular websites to sell online in India?
        Some popular websites to sell on in India include Flipkart, Amazon, Snapdeal, and ShopClues.
      • What are the benefits of setting up my own online store?
        Setting up your own online business can give you more control over your brand and customer experience. You can customize your website to reflect your brand’s personality and values, and you can create a unique shopping experience for your customers.
      • What are the benefits of selling products online in India?
        Online business in India can help you reach a large audience, reduce your dependence on physical retail stores, and increase your profit margins. It’s also a convenient way for customers to shop and can help you build a loyal customer base.
      • How can I market my online store?
        You can use various digital marketing techniques to promote your online store, such as search engine optimization (SEO), social media marketing, email marketing, and paid advertising. It’s important to identify your target audience and tailor your marketing messages to their needs and preferences.

         

      Also read:

        Start Emailing Your Contacts

        Creating a pre-launch mailing list has become easier with the help of email marketing tools like Mailchimp. You can even use social media platforms like LinkedIn to connect with potential customers and add them to your email list. It’s important to create a simple email highlighting your products and telling the world that you’ve launched a new site. You can even offer a special coupon code to entice them to make a purchase.

        Sell To Friends & Family On Social Media

        Social media platforms like Facebook and Instagram have become popular for selling products. You can share your product photos on these platforms and connect with your friends and family on a personal level. Encourage them to share your products with their network to reach a wider audience.

        Buy Social Media Ads

        Social media advertising provides a great option to target your product Ad precisely. You can show your Ad to people based on their interests, age, gender, location, and much more. Facebook, Instagram, and LinkedIn all offer advertising options to help you reach your target audience. It’s important to constantly monitor the results and tweak your campaign accordingly.

        Promote on Google

        Google’s advertising platform, Google Ads, is one of the most popular advertising networks. You can display your product to people who are searching for it, which increases the chances of a sale. Similar to social media advertising, you will need to constantly monitor the performance and finetune your Ad.

        Generate Coupons & Submit Them to Deal Sites

        Coupon listing sites like GrabOn and CouponDunia have become popular in India. You can submit your special discount coupons to these sites to attract potential customers. People normally search for coupons before buying a product, so this can be a great way to generate sales.

        Remember, your first few sales shouldn’t be about just making profits. They should be about finding your product/market fit and understanding the demand. During the initial days, your focus should be to refine your advertising, shipping, fulfillment, customer service, and shopping experience. By following these tips and staying up-to-date with the latest trends, you can generate your first sale and start growing your online business.

        FAQS

        • What are the most popular websites to sell online in India?
          Some popular websites to sell on in India include Flipkart, Amazon, Snapdeal, and ShopClues.
        • What are the benefits of setting up my own online store?
          Setting up your own online business can give you more control over your brand and customer experience. You can customize your website to reflect your brand’s personality and values, and you can create a unique shopping experience for your customers.
        • What are the benefits of selling products online in India?
          Online business in India can help you reach a large audience, reduce your dependence on physical retail stores, and increase your profit margins. It’s also a convenient way for customers to shop and can help you build a loyal customer base.
        • How can I market my online store?
          You can use various digital marketing techniques to promote your online store, such as search engine optimization (SEO), social media marketing, email marketing, and paid advertising. It’s important to identify your target audience and tailor your marketing messages to their needs and preferences.

           

        Also read:

          To determine if your online business is viable, you can use a simple formula to calculate your profit margin:
          Profit Margin = Selling price – (Sourcing Cost + Packing & Shipping + Transaction Fees + Marketing Cost + Variable Costs)
          If your profit margin is positive, you can start selling online. If it’s very low or negative, you should think about minimizing costs.

          Create a Digital Product Catalogue

          To sell products online, you will need to create a list of products in a spreadsheet. This list should contain Product Code (or SKU), Product Name, Description, Category, Selling Price, Discount (If any), Brand, Color, and other applicable attributes. You should also take 3-4 good-quality photographs of the product from different angles, preferably on a white background.

          Set up an end-to-end Process

          It’s better to get organized from day one. You can lay out a process describing steps from getting an order to shipping the goods. It could be a simple checklist for doing quality checks, packaging, invoicing, etc. This will also help your staff when you are not around.

          Use a good inventory management software

          As you will be dealing with inventory every day, it might become painful to manage inward and outward stock movement manually. Start using good inventory management software to track your inventory. Some software even provides an inventory sync option with your shopping cart or marketplace account.

          Be discoverable online

          Your customers are more likely to search for your business before they make any purchases. So, it’s important to have an online presence in the form of a company website, social media account, or any other channel.

          Marketplace or Web Store?

          Online Business has become more important than ever before due to the ongoing pandemic. With people staying at home, the demand for online shopping has increased significantly. Let’s take a look at the two options available for selling online:

          Option 1: Sell on eCommerce Marketplaces

          Selling on eCommerce marketplaces like Flipkart and Amazon is still a popular option for many businesses. The process of selling on these marketplaces is simple and can be completed within a week.
          Your options – In addition to Flipkart and Amazon, other popular marketplaces include eBay, Snapdeal, Shopclues, and PayTM.
          Process Involved – To get started, visit the seller-registration pages of these sites and submit your business details. You will need to have your VAT registration number, PAN number, bank details, and address proof (in some cases) ready to upload. Verification is typically completed within a couple of days.
          Advantages – These marketplaces attract millions of visitors every day, which can help save on marketing costs. They also take care of payment gateway and shipping, and provide packing material.
          Disadvantages – These marketplaces charge higher commissions on every sale, which can be as high as 15-20%. You also have little control over how your online product is displayed on their sites.

          Option 2: Set up Your Own Web Store

          Setting up your own web store is another option for selling online. You can create a website to sell products or use an online store creator.
          Popular options – Some popular online store creators include Zepo, KartRocket, Build a Bazaar, MartJack, and Shopify.
          Process Involved – To get started, register on one of these sites and upload your product catalog. You can link your payment gateway or use the one provided by these sites.
          Advantages – You have complete control over the look and feel of your store. You can also customize the user experience to meet your specific needs.
          Disadvantages – You will need to invest in marketing your site to attract customers. It can take time to build trust as customers may hesitate to buy from a new site.
          In conclusion, both options have their advantages and disadvantages. Choose the one that best fits your business needs and budget. Regardless of which option you choose, make sure you prioritize customer service and provide a seamless shopping experience.

          5 Proven Strategies to Secure Your First Sale!

          As the world continues to adapt to the ongoing pandemic, the demand for online shopping has increased significantly. With more people staying at home, e-commerce has become a crucial channel for businesses to generate revenue. Here are five updated ideas for generating your first sale:

            Start Emailing Your Contacts

            Creating a pre-launch mailing list has become easier with the help of email marketing tools like Mailchimp. You can even use social media platforms like LinkedIn to connect with potential customers and add them to your email list. It’s important to create a simple email highlighting your products and telling the world that you’ve launched a new site. You can even offer a special coupon code to entice them to make a purchase.

            Sell To Friends & Family On Social Media

            Social media platforms like Facebook and Instagram have become popular for selling products. You can share your product photos on these platforms and connect with your friends and family on a personal level. Encourage them to share your products with their network to reach a wider audience.

            Buy Social Media Ads

            Social media advertising provides a great option to target your product Ad precisely. You can show your Ad to people based on their interests, age, gender, location, and much more. Facebook, Instagram, and LinkedIn all offer advertising options to help you reach your target audience. It’s important to constantly monitor the results and tweak your campaign accordingly.

            Promote on Google

            Google’s advertising platform, Google Ads, is one of the most popular advertising networks. You can display your product to people who are searching for it, which increases the chances of a sale. Similar to social media advertising, you will need to constantly monitor the performance and finetune your Ad.

            Generate Coupons & Submit Them to Deal Sites

            Coupon listing sites like GrabOn and CouponDunia have become popular in India. You can submit your special discount coupons to these sites to attract potential customers. People normally search for coupons before buying a product, so this can be a great way to generate sales.

            Remember, your first few sales shouldn’t be about just making profits. They should be about finding your product/market fit and understanding the demand. During the initial days, your focus should be to refine your advertising, shipping, fulfillment, customer service, and shopping experience. By following these tips and staying up-to-date with the latest trends, you can generate your first sale and start growing your online business.

            FAQS

            • What are the most popular websites to sell online in India?
              Some popular websites to sell on in India include Flipkart, Amazon, Snapdeal, and ShopClues.
            • What are the benefits of setting up my own online store?
              Setting up your own online business can give you more control over your brand and customer experience. You can customize your website to reflect your brand’s personality and values, and you can create a unique shopping experience for your customers.
            • What are the benefits of selling products online in India?
              Online business in India can help you reach a large audience, reduce your dependence on physical retail stores, and increase your profit margins. It’s also a convenient way for customers to shop and can help you build a loyal customer base.
            • How can I market my online store?
              You can use various digital marketing techniques to promote your online store, such as search engine optimization (SEO), social media marketing, email marketing, and paid advertising. It’s important to identify your target audience and tailor your marketing messages to their needs and preferences.

               

            Also read:

            amazon sell

            Unleash Your Potential: Conquer Amazon Selling with Brand Registry

            Amazon Sell

            Within the endless domain of e-commerce, Amazon stands tall as a worldwide pioneer. With millions of dynamic clients and a wide cluster of items, it gives an unparalleled stage for dealers to reach a gigantic gathering of people.

            To tap into this gigantic potential, Amazon Sellers must use each accessible device and asset. One such effective device is the Amazon Brand Registry, which offers noteworthy benefits and offers a competitive advantage to vendors on Amazon India. In this web journal post, we’ll dive into why the Amazon Brand Registry is fundamental for offering on Amazon India and how it engages vendors to sell on Amazon India and flourish.

            There are numerous benefits to starting Amazon selling with your Brand registered on Amazon Brand Registry. The top few are as follows:

            Security Against Counterfeits and Unauthorized Dealers:

            One of the foremost noteworthy preferences of enlisting within the Amazon Brand Registry is the assurance it offers against fake products and unauthorized vendors. Amazon Brand Registry shields your brand’s notoriety, keeps up client belief, and upgrades your deal potential within the online offering space on Amazon India.

            Upgraded Posting Control and Optimization: 

            Amazon Brand Registry gives you with expanded control over your item postings, permitting you to optimize and improve your brand’s perceivability on Amazon India.

            Registered Brands are eligible for brand building programs, such as:

            •  A+ Content: Utilize compelling text and visuals on the Amazon product detail page to present your brand narrative and highlight the unique features of your products.
            • Sponsored Brands: Grow your brand awareness with
              ads that feature your logo, a custom headline, and up to three of your products.
            • Amazon Stores: Promote your brand and products with your own multi-page Store on Amazon for free.

            Streamlined Brand Security:

            Amazon Brand Registry streamlines brand security and offers devoted back to resolve mental property infringement and other encroachments. A proactive approach that ensures and guarantees a consistent offering encounter on Amazon India.

            Brand Programs For Brand Security:

            • Transparency:  Protect your brand and customers from counterfeit products, improve customer engagement, and identify supply chain defects.
            • Project Zero: Access the unprecedented ability to immediately remove counterfeit listings.
            • Counterfeit Crimes Unit: Works to identify and dismantle criminal organizations that traffic in counterfeit goods.

            Improved Publicizing and Promotion Of Listings:

            An important part of amazon selling is showcasing your brand and products in an aesthetic manner. With Amazon Brand Registry sellers get a competitive advantage and marketing opportunities to showcase and advertise their listings on Amazon with the help of interactive videos as a potent marketing tool.

            Video Shopping – Product Videos : For brands who want to use video to showcase their products and help inform customers

            Supported Brand Advertisements, and select programs like Amazon Influencer and Amazon Live can open up your brand’s nearness and drive focused on activity to your item postings on Amazon India.

            Amazon India; E-commerce in India; Online shopping in India; Selling on Amazon India; Amazon seller; Indian marketplace; Indian customers; Indian e-commerce industry; Amazon Prime in India; Amazon fulfillment in India; Indian online retail market; Amazon customer experience in India; Indian sellers on Amazon; Amazon services in India; Amazon India marketplace strategies

            Become eligible for other brand programs:

            Improved Client Certainty and Brand Belief. Registry ingrains belief and certainty in clients. Amazon registry’s anti-counterfeiting measures and one-of-a-kind client devotion can upgrade your brand’s notoriety on Amazon India.

            Access to Valuable Data and Insights:

            Use the Amazon Brand Registry to pick up get to to important information and extremely important bits of knowledge about your brand’s execution. Discover how Amazon Brand Analytics and reports can help you assess client behavior, track deals patterns, and make data-driven choices to optimize your trade procedures on Amazon India.

            In conclusion, i would like to say that within the exceedingly competitive world of e-commerce, leveraging the benefits of the Amazon Brand Registry is pivotal for venders pointing to succeed on Amazon India. Secure your brand, pick up control over product listings , accessing advanced features and promoting openings, and construct client belief and devotion. Grasp the control of the Amazon Brand Registry and raise your brand’s victory on Amazon India by understanding its benefits to always remain ahead of the competition.

            FAQs

            1. What is Amazon Brand Registry and how can it help sellers on Amazon India?

              • Amazon Brand Registry is a tool that provides noteworthy benefits and offers a competitive advantage to vendors on Amazon India. It offers key advantages such as security against counterfeits and unauthorized dealers, improved posting control and optimization for brand’s visibility, streamlined brand security, improved advertising and promotion of listings, and invaluable data and insights about performance on Amazon India, that can help vendors sell on Amazon India and flourish.
            2. How does Amazon Brand Registry protect against fake products and unauthorized dealers on Amazon India?

              • Amazon Brand Registry offers protection against fake products and unauthorized dealers by shielding brand’s reputation, maintaining client belief, and enhancing your deal potential within the online offering space on Amazon India. It streamlines brand security and offers dedicated back-end support to resolve mental property infringement and other encroachments. The brand programs for brand security, including Transparency, Project Zero, and the Counterfeit Crimes Unit, provide added security against counterfeit products, supply chain defects, and other encroachments.
            3. How does Amazon Brand Registry provide improved posting control and optimization for sellers on Amazon India?

              • Amazon Brand Registry provides expanded control over product listings, allowing vendors to optimize and improve their brand’s visibility on Amazon India. Registered brands are eligible for a range of brand building programs such as A+ content, Sponsored Brands, and Amazon Stores that allow for improved control and optimization of product listings and provide a competitive advantage on the platform..
            4. What are some of the brand building programs that registered brands are eligible for on Amazon India through Amazon Brand Registry?

              • Some of the brand building programs that registered brands are eligible for on Amazon India through Amazon Brand Registry include A+ Content, Sponsored Brands, Amazon Stores, and video shopping-product videos. These programs offer a range of benefits such as increased customer engagement, curated branding, the ability to present product narratives, greater product visibility and brand awareness, and potent marketing tools such as interactive videos.
            5. How can leveraging the benefits of Amazon Brand Registry help sellers build brand awareness, improve client certainty, and access important data insights for optimization for their business on Amazon India?

              • Leveraging the benefits of Amazon Brand Registry is pivotal for vendors looking to succeed on Amazon India. By securing their brand against counterfeits and unauthorized dealers, gaining greater control over product listings, accessing advanced features and promoting opportunities, and building client belief and devotion, vendors can raise their brand’s victory on Amazon India and remain ahead of the competition. Amazon Brand Registry provides invaluable data insights about performance on Amazon India, which can help vendors assess customer behavior and sales trends, and make data-driven decisions to optimize their business on the platform.

            Also read:

            Omnichannel Approach

            The Omnichannel Approach: An Innovative Way That prioritizes Customer Acquisition, Loyalty and Lifetime Value

            Omnichannel Approach

            In today’s ever-changing business landscape, staying ahead requires innovative strategies that cater to customer acquisition, loyalty, and lifetime value. One such strategy gaining traction is the omnichannel approach, which emphasizes delivering consistent visual branding, messaging, and personalized experiences across all customer touchpoints.

            Building Brands for Success with an Omnichannel Approach:

            Brand development takes centre stage in marketing strategies for the upcoming year as new technology and emerging markets attract a growing number of online sellers. As competition intensifies, acquiring new customers becomes more challenging and costly, emphasizing the significance of customer retention and lifetime value for businesses’ future success. By implementing an omnichannel approach, companies can establish a unified brand experience that resonates with customers across various channels and strengthens their connection with the brand.

            Overcoming Challenges:

            Intense competition poses the biggest obstacle to growth in 2023. Data privacy regulations limit targeting capabilities, and users have become proficient in blocking advertising content. The rising cost per click for paid search results further compounds the challenges faced by marketers. In this landscape, relying solely on short-term performance marketing may prove inadequate. Instead, investing in brand development and cultivating robust brand foundations can yield organic customer acquisition, enhance customer retention, and provide flexible pricing options.

            Establishing Brand Value:

            While tangible sales metrics remain essential, correlating brand development efforts with sales performance necessitates a more nuanced approach. Incorporating reliable brand measurements, such as awareness and brand consideration, alongside direct feedback from the target audience, becomes crucial. Utilizing social media channels provides real-time data on keywords and online buying intent. Balancing short-term sales gains with long-term brand goals becomes paramount in gauging success.

            Exploring New Avenues:

            In addition to traditional channels, emerging platforms such as voice shopping, connected TV, and messaging apps offer alternative means of reaching customers, reducing reliance on paid online advertising. Email and text messaging continue to be potent and cost-effective methods for cultivating customer relationships. Moreover, integrating physical locations into an omnichannel strategy enables businesses to blend online and offline experiences seamlessly. While marketplaces facilitate access to new audiences, offering exclusive incentives on brand websites ensures greater control over customer experiences.

            Uniqueness as a Competitive Edge:

            Today’s customers, especially digital natives, seek authentic connections with brands that align with their values. Consistently sharing the brand story across all channels fosters long-term loyalty and sets a brand apart from its competitors. For instance, Patagonia, an outdoor brand, actively campaigns for environmental causes, encouraging sustainable practices among customers and employees. Brand ambassadors play a pivotal role in delivering exceptional customer experiences and should embody the brand’s values.

            Delivering Personalized Experiences:

            While data privacy concerns persist, customers continue to expect personalized shopping experiences. However, personalization alone may not suffice to foster long-term brand loyalty. Brand communities have emerged as crucial elements for building trust, establishing brand equity, and improving customer retention. Leveraging first-party data and transparently communicating the use of customer information to deliver relevant content and offers can encourage data sharing and bolster customer engagement.

            Building a Brand Community:

            Investing in customer loyalty and connection is imperative for brand leaders. Brand communities not only reduce customer support costs but also hold significant value for direct-to-consumer (D2C) businesses. Employing a coherent omnichannel approach that encompasses traditional social channels, chat rooms, and real-life experiences helps cultivate a thriving brand community. By facilitating connections among community members and fostering lasting relationships, businesses can amplify their brand’s reach and impact.

            Omnichannel Sales Opportunities:

            A thriving brand community across multiple channels unlocks new sales opportunities. Social media sales are predicted to triple globally by 2025, with China leading the way in social selling. Video channels like Instagram, YouTube, and TikTok present fresh avenues for digital sales, offering alternatives to traditional product-based online marketplaces. However, it is crucial to maintain the trust established within the brand community while exploring new sales channels and engaging customers through live chat and captivating product videos.

            Unlock Your Potential with E-RoadMap:

            We have a proven track record of delivering transformative digital outcomes and exceptional customer experiences. With our deep technical expertise, we can help businesses thrive in the ever-evolving omnichannel landscape. Trusted by renowned brands and businesses, we offer tailored solutions to propel your online goals to new heights.

            FAQs

            Sure, here are the answers to the 5 FAQs:

            1. What is an omnichannel approach in marketing?

              • An omnichannel approach in marketing refers to a strategy that emphasizes delivering consistent visual branding, messaging, and personalized experiences across all customer touchpoints. It involves integrating multiple channels such as social media, email, website, voice shopping, and physical locations, to provide a seamless and cohesive brand experience for customers.
            2. How can an omnichannel approach help businesses establish a unified brand experience?

              • By implementing an omnichannel approach, businesses can ensure that their brand messaging, visual identity, and customer experience are consistent across all channels. This helps in strengthening the connection between the brand and customers, fostering brand loyalty, and creating a memorable and recognizable brand image.
            3. What are the challenges faced by marketers in today’s landscape?

              • The biggest challenge faced by marketers in today’s landscape is intense competition. Additionally, data privacy regulations limit targeting capabilities, and users have become adept at blocking advertising content. Rising costs per click for paid search results further compound the challenges faced by marketers.
            4. How can businesses measure the success of their brand development efforts?

              • Businesses can measure the success of their brand development efforts by incorporating reliable brand measurements, such as awareness and brand consideration, alongside direct feedback from the target audience. Utilizing social media channels can provide real-time data on keywords and online buying intent. Balancing short-term sales gains with long-term brand goals becomes paramount in gauging success.
            5. How can businesses deliver personalized experiences to customers while respecting their data privacy concerns?

              • Businesses can deliver personalized experiences to customers by leveraging first-party data and transparently communicating the use of customer information to deliver relevant content and offers. By obtaining consent and respecting customers’ data privacy concerns, businesses can build trust and engage customers in a meaningful way that respects their preferences and desires for a personalized experience.

            Connect with our experts today to embark on an omnichannel journey that unlocks your business’s full potential.

            Also read:

            ecommerce business

            Enhancing Ecommerce Business Growth through Expert Consultancy

            ecommerce business

            Achieving growth requires more than just offering products and services. It also entails optimizing your ecommerce business to provide exceptional customer experiences and facilitate online self-service.

            Given the challenges faced by many businesses during the pandemic, you may have already turned to ecommerce as a solution. Now that you understand the importance of ecommerce in your strategic digital transformation plans, it’s crucial to progress beyond short-term tactics and build a solid foundation for the future. This is where an ecommerce consultancy can play a vital role.

            What an ecommerce consultancy can provide?

            At E-RoadMap, we have worked with renowned global brands and assisted numerous online businesses in defining objectives and accomplishing their goals.

            We possess a unique ability to help scale your business. Our experienced in-house teams support all aspects of ecommerce, digital marketing, and business systems integration. From strategizing your ecommerce approach to execution, our proven track record speaks for itself.

            Where your journey begins

            To provide valuable advice on areas that can be improved, we start with a comprehensive audit of your business. This audit aims to increase conversion rates, enhance online rankings, create exceptional user experiences, and maximize return on investment.

            With our skilled and versatile teams, we complement your existing workforce and offer specific expertise tailored to your business’s growth.

            Our roadmap for growth is developed as part of our initial consultation process. It includes a detailed report analyzing your current strengths, weaknesses, and the competitive landscape. Additionally, we assess your capabilities to create a comprehensive 12-month plan.

            We assist you in making critical decisions to digitally transform your business, including recommendations for the most suitable ecommerce platform to meet your requirements and deliver exceptional customer experiences. Our digital marketing recommendations cover social media and content marketing, search engine optimization (SEO), conversion rate optimization (CRO), and paid online advertising.

            Furthermore, we provide a broader outlook for the next 24 to 36 months, offering a clear perspective on your journey toward achieving specific financial and profitability targets.

            A wide range of services

            A well-rounded digital marketing strategy enables you to connect with your target audience effectively. Through a coordinated and measured approach, you can optimize and grow your online operations. Since every business is unique, your strategy will be tailored accordingly.

            Paid online marketing

            Our services include paid online campaigns such as search and social media advertisements on key platforms. We offer guidance on platforms like Facebook or Instagram, pay-per-click (PPC) advertisements, and banner adverts on relevant websites.

            SEO

            Employing SEO techniques increases the chances of your ecommerce site appearing in relevant search results. Higher visibility leads to more traffic. We assist in incorporating relevant keywords, improving your backlink profile, and ensuring quality user experiences.

            Retargeting

            In cases where visitors explore your ecommerce business but fail to make a purchase or abandon their cart, retargeting through social media adverts and email campaigns can motivate them to complete their purchase, thus boosting your sales.

            Automation

            Efficient and effective ecommerce business scaling involves reducing human involvement in basic tasks through automation. Integrating your enterprise (ERP) system with your ecommerce site allows you to expedite and streamline product information management (PIM), pricing, ordering, and customer support.

            Customer support

            Leveraging artificial intelligence (AI) and machine learning (ML), chatbots can enhance day-to-day customer support. Business systems integration provides fast online access to accurate and reliable information about stock availability, shipping, and delivery. This reduces customer inquiries, enabling your support team to focus on value-added services, customer advice, and building relationships.

            Digital transformation

            By seamlessly integrating business systems, you gain access to a centralized and accurate source of information regarding your operations, finances, and customer preferences. This empowers you to deliver personalized experiences that transform your ecommerce business and foster long-term brand loyalty.

            Scaling your business with ecommerce consultancy

            With a strong foundation for business growth, you can innovate, test, and implement new approaches to sustain your momentum.

            At E-RoadMap, we consider the bigger picture. We analyze your systems, their connections, and identify potential limitations and bottlenecks.

            Our team of systems architects, consultants, business analysts, and systems analysts assist you in identifying, planning, and scaling your organization. In addition to consultancy and planning, we offer platform solutions, integration services, and ongoing support.

            Discover how you can scale your ecommerce business with the assistance of an ecommerce consultancy like E-RoadMap.

            FAQs

            1. What role can an ecommerce consultancy play in helping businesses achieve growth?

              • An ecommerce consultancy can provide valuable advice, comprehensive audits, and strategic planning to optimize your ecommerce platform and support business growth.
              • They assist in identifying areas for improvement, increasing conversion rates, enhancing online rankings, and creating exceptional user experiences.
            2. How does an ecommerce consultancy help in choosing the right ecommerce platform for my business?

              • Ecommerce consultancies offer recommendations for the most suitable ecommerce platform based on your business requirements and customer experience goals.
              • They consider factors like scalability, ease of use, integration capabilities, and the ability to deliver exceptional customer experiences.
            3. What services does an ecommerce consultancy offer to enhance my digital marketing strategy?

              • Ecommerce consultancies provide services like paid online marketing campaigns (search and social media), search engine optimization (SEO), and retargeting to increase visibility and drive traffic to your ecommerce site.
              • They also offer guidance on content marketing, pay-per-click (PPC) advertising, and banner adverts on relevant websites to connect with your target audience effectively.
            4. Can an ecommerce consultancy assist with business systems integration and automation?

              • Yes, ecommerce consultancies help in integrating your ecommerce system with your enterprise resource planning (ERP) system to automate tasks such as product information management, pricing, ordering, and customer support.
              • They streamline operations, reduce human involvement, and provide efficient processes for scaling your ecommerce business.
            5. How can an ecommerce consultancy support customer satisfaction and enhance customer support?

              • Ecommerce consultancies leverage artificial intelligence (AI) and machine learning (ML) to implement chatbots for enhanced customer support.
              • Business systems integration enables fast access to accurate information about stock availability, shipping, and delivery, reducing customer inquiries and allowing your support team to focus on value-added services and building relationships with customers.

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