01
Stage 1
Discovery
Weeks 1–2. We audit your category, competitors, margins, existing accounts and operational capacity. No recommendations yet — just an honest picture of where you stand.
Ecommerce roadmapping
A sequenced, costed 12-month plan.
An ecommerce roadmap decides which platforms you'll sell on, in what order, with what catalogue, at what price, on which fulfilment model, and behind what marketing budget — sequenced, costed and owned by your team.
eRoad
Map
Map
A disciplined process
Four stages. One clear direction.
02
Stage 2
Roadmap
Weeks 3–5. A written plan: which platforms, in what order, with what catalogue, at what price, on what fulfilment model, backed by what marketing spend. Costed and sequenced.
03
Stage 3
Execution
Ongoing. We do the work with your team, not around them. Monthly reviews with your account manager and lead consultant. Weekly numbers.
04
Stage 4
Handover
As your team builds capability, we hand over. Deliberately. Our success metric is the day you don't need us for day-to-day operations.
What you get
A roadmap your whole team can use.
A written roadmap document
Platform sequence, catalogue architecture, pricing, fulfilment model and marketing plan — dated, costed and assigned to owners.
A unit-economics model you keep
Contribution margin per SKU after commission, closing fees, fulfilment, expected returns, ad spend and GST. Per platform.
A 12-month operating calendar
Sale events, inventory planning windows and cash-flow implications — plus a working session to walk your team through all of it.
Start now
Not sure where to start? Neither were most of our clients.
Book a free 30-minute consultation. We'll look at your product, your margins and your category, and tell you honestly whether selling online makes sense for you — and if it does, where to start. No pitch deck.